As the spirits sector negotiates new drinking habits and different generational needs, there’s been much talk about how brand design has had to change. But what about the words? Jamie Thorp, writer at verbal branding agency Reed Words, looks at how the language of spirits is evolving, too.
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A five-year snapshot of the retail world reveals just how sales of wines and spirits have been shaken up by the pandemic, as Andrew Catchpole reports.
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Paragon Brands has upped its projections for revenue and profit to “a target of £15m” within three years following a major investment by Maison Villevert.
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A similar philosophy has brought Red Squirrel and the Knotted Vine into a new chapter for both businesses. Jo Gilbert caught up with the trade’s latest power duo
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